Associate Professor of Marketing and Market Research at University of A Coruña (Spain).
B.A., Economics and Business Administration at Universidad Pontificia de Comillas Madrid (ICADE), 1999.
B.A., Marketing and Market Research at Universidad Pontificia de Comillas Madrid (ICADE) 2001.
Ph.D. in Economics at Universiy of A Coruña (Spain), 2011.
Responsible at the Internationalization and Exports department of the leading fashion company Carolina Herrera (Sociedad Textil Lonia, S.A.) from 2002 to 2011.
Postdoctoral research stays
Cristina has made postdoctoral research stays at the Universite du Quebec en Outaouais (Ottawa, Canada) in years 2012, 2014 and 2017; St. Joseph's University (Philadelphia, USA) in year 2013; at the University of Texas at Austin (Austin, USA) in year 2015, and at the Universidad de la Frontera (Chile) in year 2018. She has been appointed as Research Professor at the Universite du Quebec en Outaouis (Ottawa, Canada) from year 2014.
Editorial board membership
She is Editorial Board member of some academic journals in the Marketing area such as the Journal of International Food & Agribusiness Marketing, Journal of Global Marketing and Innovative Marketing.
She has been awarded one "sexenio" of research for the period 2010-2015 by the Spanish National Agency of Research Evaluation (CNEAI).
Her research work has been recognized with the award of Highly Commented paper in Emerald Literati Awards of Excellence in 2016 and 2017.
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