Congresos académicos

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Title: Why volunteers use offline and online channels interchangeably? key drivers of omnichannel behavior

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez

  • Year: 2022
  • Conference: XXXIII Congreso Internacional de Marketing AEMARK 2022
  • Field: Internacional
  • Place: Valencia [España]
  • Year: 2022
  • Start date: 07-09-2022
  • End date: 09-09-2022

Title: New Digital Channels to Enhance the Relationship Management of Third-Sector Organizations with Stakeholders: A Framework Proposal

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez

  • Year: 2022
  • Conference: 15th International Conference of the International Society for Third-Sector Research (ISTR)
  • Field: Internacional
  • Place: Montréal [Canadá]
  • Year: 2022
  • Start date: 12-07-2022
  • End date: 15-07-2022

Title: Cómo virtualizar un proyecto de aprendizaje-servicio (ApS)

Co-author: Laura Varela-Candamio, Vanessa Mato-Santiso

  • Year: 2021
  • Conference: XVIII FORO INTERNACIONAL SOBRE LA EVALUACIÓN DE LA CALIDAD DE LA INVESTIGACIÓN Y DE LA EDUCACIÓN SUPERIOR (FECIES)
  • Field: Internacional
  • Place: Granada [España]
  • Year: 2021
  • Start date: 28-09-2021
  • End date: 30-09-2021

Title: Stakeholder relationship marketing in nonprofit organizations: towards omnichannel strategies

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez

  • Year: 2021
  • Conference: XXXII Congreso Internacional de Marketing AEMARK 2021
  • Field: Internacional
  • Place: Baeza [España]
  • Year: 2021
  • Start date: 08-09-2021
  • End date: 11-09-2021

Title: Enhancing volunteerability in the realm of episodic volunteering

Co-author: Marta Rey-García, Vanessa Mato-Santiso, Lucas Meijs

  • Year: 2021
  • Conference: XXXII Congreso Internacional de Marketing AEMARK 2021
  • Field: Internacional
  • Place: Baeza [España]
  • Year: 2021
  • Start date: 08-09-2021
  • End date: 11-09-2021

Title: Identifying key motivations that influence on volunteer omnichannel behavior in the nonprofit sector

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez

  • Year: 2021
  • Conference: XXXII Congreso Internacional de Marketing AEMARK 2021
  • Field: Internacional
  • Place: Baeza [España]
  • Year: 2021
  • Start date: 08-09-2021
  • End date: 11-09-2021

Title: Key Factors Influencing the Adoption of Omni-channel Behavior by Volunteers: A Perspective from Stakeholder Relationship Marketing

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez

  • Year: 2021
  • Conference: 14th International Conference of the International Society for Third-Sector Research (ISTR)
  • Field: Internacional
  • Place: Montréal [Canadá]
  • Year: 2021
  • Start date: 12-07-2021
  • End date: 15-07-2021

Title: Nonprofit Marketing in the Digital Era: a Framework Proposal for Connecting the Multi/Omnichannel Behaviors of Nonprofits and Stakeholders

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez

  • Year: 2021
  • Conference: 20th International Congress on Public and Nonprofit Marketing
  • Field: Internacional
  • Place: Alcalá de Henares [España]
  • Year: 2021
  • Start date: 28-06-2021
  • End date: 29-06-2021

Title: Murais colaborativos: unha experiencia docente en "Dirección Estratéxica da Empresa de Moda

Co-author: Rey-Ares, Lucía, Vanessa Mato-Santiso

  • Year: 2021
  • Conference: V Xornadas de Innovación Docente que se realizaronen formato virtual na Universidade da Coruña
  • Field: Local
  • Place: Coruña, A [España]
  • Year: 2021
  • Start date: 26-05-2021
  • End date: 27-05-2021

Title: Mejorando el marketing relacional entre las organizaciones no lucrativas y sus grupos de interés: una propuesta de agenda futura.

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez

  • Year: 2021
  • Conference: III Edition of the Brown Bag Seminars - Business & Economics
  • Field: Internacional
  • Place: Zaragoza [España]
  • Year: 2021
  • Start date: 05-05-2021
  • End date: 05-05-2021

Title: Transformación digital y gestión omnicanal en las organizaciones del Tercer sector: el caso de Cruz Roja Española

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez

  • Year: 2019
  • Conference: XI International Congress on Teaching Cases related to Public and Nonprofit Marketing
  • Field: Internacional
  • Place: Oviedo [España]
  • Year: 2019
  • Start date: 13-12-2019
  • End date: 13-12-2019

Title: Evaluating the social impact of post-graduate programs in sustainability: the Inditex-UDC Chair as a case study

Co-author: Marta Rey-García, Vanessa Mato-Santiso, Helena Barreiro Barreiro

  • Year: 2019
  • Conference: Symposium Accelerating the Implementation of Sustainable Development in Campus Activities and Programmes
  • Field: Internacional
  • Place: Coruña, A [España]
  • Year: 2019
  • Start date: 02-12-2019
  • End date: 03-12-2019

Title: Enhancing volunteerability in the realm of episodic volunteering

Co-author: Marta Rey-García, Vanessa Mato-Santiso, Lucas Meijs

  • Year: 2019
  • Conference: 48th Annual ARNOVA Conference: Nonprofits and Philanthropy in a Polarized World
  • Field: Internacional
  • Place: San Diego, California [Estados Unidos]
  • Year: 2019
  • Start date: 19-11-2019
  • End date: 21-11-2019

Title: How can the use of an omnichannel communication strategy influence the loyalty of episodic volunteers?

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez

  • Year: 2019
  • Conference: XXXI International Marketing Conference AEMARK 2019
  • Field: Internacional
  • Place: Cáceres [España]
  • Year: 2019
  • Start date: 11-09-2019
  • End date: 13-09-2019

Title: Can omni-channel management be used by non-profits to increase the loyalty of episodic volunteers?

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez

  • Year: 2019
  • Conference: 9th International European Research Network on Philanthropy (ERNOP)
  • Field: Internacional
  • Place: Basilea [Suiza]
  • Year: 2019
  • Start date: 04-07-2019
  • End date: 05-07-2019

Title: Omni-channel strategies used by non-profit organizations to contact with key stakeholders: A systematic review

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez

  • Year: 2019
  • Conference: 9th International European Research Network on Philanthropy (ERNOP)
  • Field: Internacional
  • Place: Basilea [Suiza]
  • Year: 2019
  • Start date: 04-07-2019
  • End date: 05-07-2019

Title: Social interactions between non-profit organization and key stakeholders: using an omni-channel communication strategy influence on the loyalty of episodic volunteers?

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez

  • Year: 2019
  • Conference: CISTI'2019 - 14th Iberian Conference on Information Systems and Technologies
  • Field: Internacional
  • Place: Coimbra [Portugal]
  • Year: 2019
  • Start date: 19-06-2019
  • End date: 22-06-2019

Title: Survival dynamic of strategic alliances for work integration

Co-author: N. Calvo, Rey García, M., Vanessa Mato-Santiso

  • Year: 2019
  • Conference: XXIX CONGRESO DE ACEDE
  • Field: Internacional
  • Place: Coruña, A [España]
  • Year: 2019
  • Start date: 16-06-2019
  • End date: 18-06-2019

Title: Systematic review of omni-channel strategies in non-profit organizations

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez

  • Year: 2019
  • Conference: XXIX Congreso de ACEDE
  • Field: Nacional
  • Place: Coruña, A [España]
  • Year: 2019
  • Start date: 16-06-2019
  • End date: 18-06-2019

Title: Los proyectos prácticos de la Cátedra Inditex-UDC de Sostenibilidad como experiencia innovadora en el ámbito de la educación para la sostenibilidad

Co-author: Vanessa Mato-Santiso, Marta Rey-García, Noelia Salido-Andrés, Obdulia Taboadela

  • Year: 2018
  • Conference: III Jornadas de Innovación Docente
  • Field: Nacional
  • Place: Coruña, A [España]
  • Year: 2018
  • Start date: 08-11-2018
  • End date: 09-11-2018

Title: The challenges of digital transformation for fast-fashion brands: a proposal for an operational tool to measure omni-channel integration

Co-author: Marta Rey-García, Ana Regueiro Otero, Vanessa Mato-Santiso

  • Year: 2018
  • Conference: V Research on National Brand & Private Label Marketing International Conference (NB&PL)
  • Field: Internacional
  • Place: Barcelona [España]
  • Year: 2018
  • Start date: 11-07-2018
  • End date: 13-07-2018

Title: Systematic Review of Omnichannel Strategies in Nonprofit Organizations: Antecedents, Organizational Drivers and Consequences on Stakeholders

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María Jose Sanzo

  • Year: 2018
  • Conference: 13th International Conference of the International Society for Third-Sector Research (ISTR)
  • Field: Internacional
  • Place: Ámsterdam [Países Bajos]
  • Year: 2018
  • Start date: 10-07-2018
  • End date: 13-07-2018

Title: Omnichannel management of episodic volunteering by Nonprofit Organizations: achieving an efficient two-way communication

Co-author: Vanessa Mato-Santiso, Marta Rey-García

  • Year: 2018
  • Conference: 13th International Conference of the International Society for Third-Sector Research (ISTR)
  • Field: Internacional
  • Place: Ámsterdam [Países Bajos]
  • Year: 2018
  • Start date: 10-07-2018
  • End date: 13-07-2018

Title: Managing multi-level tensions in cross-sector collaborations for social services innovation: a dynamic perspective on telecare

Co-author: Marta Rey-García, Ana Felgueiras, Vanessa Mato-Santiso

  • Year: 2018
  • Conference: 6th Biennial International Symposium on Cross-Sector Social Interactions (CSSI 2018)
  • Field: Internacional
  • Place: Copenhague [Dinamarca]
  • Year: 2018
  • Start date: 11-06-2018
  • End date: 12-06-2018

Title: Estrategias omnicanal en el sector no lucrativo: estado de la cuestión

Co-author: Vanessa Mato-Santiso, Marta Rey-García, María Jose Sanzo

  • Year: 2018
  • Conference: IX Reunión Científica de la Cátedra Fundación Ramón Areces de Distribución Comercial
  • Field: Internacional
  • Place: Oviedo [España]
  • Year: 2018
  • Start date: 03-05-2018
  • End date: 04-05-2018

Title: Social innovation for collective impact in work integration field: "Juntos por el empleo de los más vulnerables" as a case study

Co-author: Vanessa Mato-Santiso, Marta Rey-García

  • Year: 2017
  • Conference: IX International Congress on teaching cases related to Public and Nonprofit Marketing
  • Field: Internacional
  • Place: Coruña, A [España]
  • Year: 2017
  • Start date: 17-11-2017
  • End date: 17-11-2017

Title: Successful Relationships of Collaboration across sectors for achieving a Collective Impact: the case of Accenture Spain as a promoter of a shared value ecosystem

Co-author: Vanessa Mato-Santiso, Marta Rey-García

  • Year: 2017
  • Conference: XXIX Congreso Internacional de Marketing (AEMARK)
  • Field: Internacional
  • Place: Sevilla [España]
  • Year: 2017
  • Start date: 06-09-2017
  • End date: 08-09-2017

Title: Strategic Alliances between Profit and Non-Profit Organizations: creating a shared value ecosystem for collective impact

Co-author: Vanessa Mato-Santiso, Marta Rey-García

  • Year: 2017
  • Conference: 16th International Congress on Public and Nonprofit Marketing
  • Field: Internacional
  • Place: Badajoz [España]
  • Year: 2017
  • Start date: 04-09-2017
  • End date: 06-09-2017

Title: Understanding the governance of controlling foundations and foundation owned businesses (FoB)

Co-author: Marta Rey-García, Vanessa Mato-Santiso

  • Year: 2017
  • Conference: 8th International European Research Network on Philanthropy (ERNOP)
  • Field: Internacional
  • Place: Copenhague [Dinamarca]
  • Year: 2017
  • Start date: 13-07-2017
  • End date: 14-07-2017

Title: Understanding the governance of cross-sector partnerships in the field of work integration: resource flows, strategic activities and implications for socially innovative business collective action

Co-author: Marta Rey-García, Nuria Calvo, Vanessa Mato-Santiso

  • Year: 2017
  • Conference: 33rd EGOS Colloquium
  • Field: Internacional
  • Place: Copenhague [Dinamarca]
  • Year: 2017
  • Start date: 06-07-2017
  • End date: 08-07-2017

Title: Corporate Social Responsibility for Collective Impact: The case of Accenture Spain

Co-author: Vanessa Mato-Santiso, Marta Rey-García

  • Year: 2017
  • Conference: 4th Symposium on Ethics and Social Responsibility Research
  • Field: Internacional
  • Place: Porto [Portugal]
  • Year: 2017
  • Start date: 08-06-2017
  • End date: 09-06-2017

Title: Business-led Social Innovation in the Work Integration field: the role of large firms and corporate foundations

Co-author: Vanessa Mato-Santiso, Marta Rey-García

  • Year: 2017
  • Conference: XXVII Jornadas Hispano Lusas de Gestión Científica
  • Field: Internacional
  • Place: Benidorm [España]
  • Year: 2017
  • Start date: 01-02-2017
  • End date: 04-02-2017

Title: Innovación Social en el ámbito de la Inserción Laboral

Co-author: Vanessa Mato-Santiso, Marta Rey García, Nuria Calvo

  • Year: 2016
  • Conference: I Congreso Internacional "Innovación para el Cambio, Empleo e Inclusión
  • Field: Internacional
  • Place: Valencia [España]
  • Year: 2016
  • Start date: 01-12-2016
  • End date: 01-12-2016

Title: Overview of case studies in Spain: commonalities and differences with the Social Services field. The case of work integration.

Co-author: Vanessa Mato-Santiso, Nuria Calvo, Marta Rey-García

  • Year: 2016
  • Conference: Social Innovation in Social Services Stakeholder Workshop
  • Field: Internacional
  • Place: Coruña, A [España]
  • Year: 2016
  • Start date: 23-06-2016
  • End date: 23-06-2016

Title: Social Marketing for Social Innovation: The work integration plan of Spanish Red Cross as a case study

Co-author: Vanessa Mato-Santiso, Marta Rey García

  • Year: 2015
  • Conference: VII Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativo
  • Field: Internacional
  • Place: Jerez de la Frontera [España]
  • Year: 2015
  • Start date: 18-12-2015
  • End date: 18-12-2015