Congresos académicos
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Title: Why volunteers use offline and online channels interchangeably? key drivers of omnichannel behavior
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
- Year: 2022
- Conference: XXXIII Congreso Internacional de Marketing AEMARK 2022
- Field: Internacional
- Place: Valencia [España]
- Year: 2022
- Start date: 07-09-2022
- End date: 09-09-2022
Title: New Digital Channels to Enhance the Relationship Management of Third-Sector Organizations with Stakeholders: A Framework Proposal
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
- Year: 2022
- Conference: 15th International Conference of the International Society for Third-Sector Research (ISTR)
- Field: Internacional
- Place: Montréal [Canadá]
- Year: 2022
- Start date: 12-07-2022
- End date: 15-07-2022
Title: Cómo virtualizar un proyecto de aprendizaje-servicio (ApS)
Co-author: Laura Varela-Candamio, Vanessa Mato-Santiso
- Year: 2021
- Conference: XVIII FORO INTERNACIONAL SOBRE LA EVALUACIÓN DE LA CALIDAD DE LA INVESTIGACIÓN Y DE LA EDUCACIÓN SUPERIOR (FECIES)
- Field: Internacional
- Place: Granada [España]
- Year: 2021
- Start date: 28-09-2021
- End date: 30-09-2021
Title: Stakeholder relationship marketing in nonprofit organizations: towards omnichannel strategies
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
- Year: 2021
- Conference: XXXII Congreso Internacional de Marketing AEMARK 2021
- Field: Internacional
- Place: Baeza [España]
- Year: 2021
- Start date: 08-09-2021
- End date: 11-09-2021
Title: Enhancing volunteerability in the realm of episodic volunteering
Co-author: Marta Rey-García, Vanessa Mato-Santiso, Lucas Meijs
- Year: 2021
- Conference: XXXII Congreso Internacional de Marketing AEMARK 2021
- Field: Internacional
- Place: Baeza [España]
- Year: 2021
- Start date: 08-09-2021
- End date: 11-09-2021
Title: Identifying key motivations that influence on volunteer omnichannel behavior in the nonprofit sector
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
- Year: 2021
- Conference: XXXII Congreso Internacional de Marketing AEMARK 2021
- Field: Internacional
- Place: Baeza [España]
- Year: 2021
- Start date: 08-09-2021
- End date: 11-09-2021
Title: Key Factors Influencing the Adoption of Omni-channel Behavior by Volunteers: A Perspective from Stakeholder Relationship Marketing
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
- Year: 2021
- Conference: 14th International Conference of the International Society for Third-Sector Research (ISTR)
- Field: Internacional
- Place: Montréal [Canadá]
- Year: 2021
- Start date: 12-07-2021
- End date: 15-07-2021
Title: Nonprofit Marketing in the Digital Era: a Framework Proposal for Connecting the Multi/Omnichannel Behaviors of Nonprofits and Stakeholders
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
- Year: 2021
- Conference: 20th International Congress on Public and Nonprofit Marketing
- Field: Internacional
- Place: Alcalá de Henares [España]
- Year: 2021
- Start date: 28-06-2021
- End date: 29-06-2021
Title: Murais colaborativos: unha experiencia docente en "Dirección Estratéxica da Empresa de Moda
Co-author: Rey-Ares, Lucía, Vanessa Mato-Santiso
- Year: 2021
- Conference: V Xornadas de Innovación Docente que se realizaronen formato virtual na Universidade da Coruña
- Field: Local
- Place: Coruña, A [España]
- Year: 2021
- Start date: 26-05-2021
- End date: 27-05-2021
Title: Mejorando el marketing relacional entre las organizaciones no lucrativas y sus grupos de interés: una propuesta de agenda futura.
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
- Year: 2021
- Conference: III Edition of the Brown Bag Seminars - Business & Economics
- Field: Internacional
- Place: Zaragoza [España]
- Year: 2021
- Start date: 05-05-2021
- End date: 05-05-2021
Title: Transformación digital y gestión omnicanal en las organizaciones del Tercer sector: el caso de Cruz Roja Española
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
- Year: 2019
- Conference: XI International Congress on Teaching Cases related to Public and Nonprofit Marketing
- Field: Internacional
- Place: Oviedo [España]
- Year: 2019
- Start date: 13-12-2019
- End date: 13-12-2019
Title: Evaluating the social impact of post-graduate programs in sustainability: the Inditex-UDC Chair as a case study
Co-author: Marta Rey-García, Vanessa Mato-Santiso, Helena Barreiro Barreiro
- Year: 2019
- Conference: Symposium Accelerating the Implementation of Sustainable Development in Campus Activities and Programmes
- Field: Internacional
- Place: Coruña, A [España]
- Year: 2019
- Start date: 02-12-2019
- End date: 03-12-2019
Title: Enhancing volunteerability in the realm of episodic volunteering
Co-author: Marta Rey-García, Vanessa Mato-Santiso, Lucas Meijs
- Year: 2019
- Conference: 48th Annual ARNOVA Conference: Nonprofits and Philanthropy in a Polarized World
- Field: Internacional
- Place: San Diego, California [Estados Unidos]
- Year: 2019
- Start date: 19-11-2019
- End date: 21-11-2019
Title: How can the use of an omnichannel communication strategy influence the loyalty of episodic volunteers?
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
- Year: 2019
- Conference: XXXI International Marketing Conference AEMARK 2019
- Field: Internacional
- Place: Cáceres [España]
- Year: 2019
- Start date: 11-09-2019
- End date: 13-09-2019
Title: Can omni-channel management be used by non-profits to increase the loyalty of episodic volunteers?
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
- Year: 2019
- Conference: 9th International European Research Network on Philanthropy (ERNOP)
- Field: Internacional
- Place: Basilea [Suiza]
- Year: 2019
- Start date: 04-07-2019
- End date: 05-07-2019
Title: Omni-channel strategies used by non-profit organizations to contact with key stakeholders: A systematic review
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
- Year: 2019
- Conference: 9th International European Research Network on Philanthropy (ERNOP)
- Field: Internacional
- Place: Basilea [Suiza]
- Year: 2019
- Start date: 04-07-2019
- End date: 05-07-2019
Title: Social interactions between non-profit organization and key stakeholders: using an omni-channel communication strategy influence on the loyalty of episodic volunteers?
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
- Year: 2019
- Conference: CISTI'2019 - 14th Iberian Conference on Information Systems and Technologies
- Field: Internacional
- Place: Coimbra [Portugal]
- Year: 2019
- Start date: 19-06-2019
- End date: 22-06-2019
Title: Survival dynamic of strategic alliances for work integration
Co-author: N. Calvo, Rey García, M., Vanessa Mato-Santiso
- Year: 2019
- Conference: XXIX CONGRESO DE ACEDE
- Field: Internacional
- Place: Coruña, A [España]
- Year: 2019
- Start date: 16-06-2019
- End date: 18-06-2019
Title: Systematic review of omni-channel strategies in non-profit organizations
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
- Year: 2019
- Conference: XXIX Congreso de ACEDE
- Field: Nacional
- Place: Coruña, A [España]
- Year: 2019
- Start date: 16-06-2019
- End date: 18-06-2019
Title: Los proyectos prácticos de la Cátedra Inditex-UDC de Sostenibilidad como experiencia innovadora en el ámbito de la educación para la sostenibilidad
Co-author: Vanessa Mato-Santiso, Marta Rey-García, Noelia Salido-Andrés, Obdulia Taboadela
- Year: 2018
- Conference: III Jornadas de Innovación Docente
- Field: Nacional
- Place: Coruña, A [España]
- Year: 2018
- Start date: 08-11-2018
- End date: 09-11-2018
Title: The challenges of digital transformation for fast-fashion brands: a proposal for an operational tool to measure omni-channel integration
Co-author: Marta Rey-García, Ana Regueiro Otero, Vanessa Mato-Santiso
- Year: 2018
- Conference: V Research on National Brand & Private Label Marketing International Conference (NB&PL)
- Field: Internacional
- Place: Barcelona [España]
- Year: 2018
- Start date: 11-07-2018
- End date: 13-07-2018
Title: Systematic Review of Omnichannel Strategies in Nonprofit Organizations: Antecedents, Organizational Drivers and Consequences on Stakeholders
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María Jose Sanzo
- Year: 2018
- Conference: 13th International Conference of the International Society for Third-Sector Research (ISTR)
- Field: Internacional
- Place: Ámsterdam [Países Bajos]
- Year: 2018
- Start date: 10-07-2018
- End date: 13-07-2018
Title: Omnichannel management of episodic volunteering by Nonprofit Organizations: achieving an efficient two-way communication
Co-author: Vanessa Mato-Santiso, Marta Rey-García
- Year: 2018
- Conference: 13th International Conference of the International Society for Third-Sector Research (ISTR)
- Field: Internacional
- Place: Ámsterdam [Países Bajos]
- Year: 2018
- Start date: 10-07-2018
- End date: 13-07-2018
Title: Managing multi-level tensions in cross-sector collaborations for social services innovation: a dynamic perspective on telecare
Co-author: Marta Rey-García, Ana Felgueiras, Vanessa Mato-Santiso
- Year: 2018
- Conference: 6th Biennial International Symposium on Cross-Sector Social Interactions (CSSI 2018)
- Field: Internacional
- Place: Copenhague [Dinamarca]
- Year: 2018
- Start date: 11-06-2018
- End date: 12-06-2018
Title: Estrategias omnicanal en el sector no lucrativo: estado de la cuestión
Co-author: Vanessa Mato-Santiso, Marta Rey-García, María Jose Sanzo
- Year: 2018
- Conference: IX Reunión Científica de la Cátedra Fundación Ramón Areces de Distribución Comercial
- Field: Internacional
- Place: Oviedo [España]
- Year: 2018
- Start date: 03-05-2018
- End date: 04-05-2018
Title: Social innovation for collective impact in work integration field: "Juntos por el empleo de los más vulnerables" as a case study
Co-author: Vanessa Mato-Santiso, Marta Rey-García
- Year: 2017
- Conference: IX International Congress on teaching cases related to Public and Nonprofit Marketing
- Field: Internacional
- Place: Coruña, A [España]
- Year: 2017
- Start date: 17-11-2017
- End date: 17-11-2017
Title: Successful Relationships of Collaboration across sectors for achieving a Collective Impact: the case of Accenture Spain as a promoter of a shared value ecosystem
Co-author: Vanessa Mato-Santiso, Marta Rey-García
- Year: 2017
- Conference: XXIX Congreso Internacional de Marketing (AEMARK)
- Field: Internacional
- Place: Sevilla [España]
- Year: 2017
- Start date: 06-09-2017
- End date: 08-09-2017
Title: Strategic Alliances between Profit and Non-Profit Organizations: creating a shared value ecosystem for collective impact
Co-author: Vanessa Mato-Santiso, Marta Rey-García
- Year: 2017
- Conference: 16th International Congress on Public and Nonprofit Marketing
- Field: Internacional
- Place: Badajoz [España]
- Year: 2017
- Start date: 04-09-2017
- End date: 06-09-2017
Title: Understanding the governance of controlling foundations and foundation owned businesses (FoB)
Co-author: Marta Rey-García, Vanessa Mato-Santiso
- Year: 2017
- Conference: 8th International European Research Network on Philanthropy (ERNOP)
- Field: Internacional
- Place: Copenhague [Dinamarca]
- Year: 2017
- Start date: 13-07-2017
- End date: 14-07-2017
Title: Understanding the governance of cross-sector partnerships in the field of work integration: resource flows, strategic activities and implications for socially innovative business collective action
Co-author: Marta Rey-García, Nuria Calvo, Vanessa Mato-Santiso
- Year: 2017
- Conference: 33rd EGOS Colloquium
- Field: Internacional
- Place: Copenhague [Dinamarca]
- Year: 2017
- Start date: 06-07-2017
- End date: 08-07-2017
Title: Corporate Social Responsibility for Collective Impact: The case of Accenture Spain
Co-author: Vanessa Mato-Santiso, Marta Rey-García
- Year: 2017
- Conference: 4th Symposium on Ethics and Social Responsibility Research
- Field: Internacional
- Place: Porto [Portugal]
- Year: 2017
- Start date: 08-06-2017
- End date: 09-06-2017
Title: Business-led Social Innovation in the Work Integration field: the role of large firms and corporate foundations
Co-author: Vanessa Mato-Santiso, Marta Rey-García
- Year: 2017
- Conference: XXVII Jornadas Hispano Lusas de Gestión Científica
- Field: Internacional
- Place: Benidorm [España]
- Year: 2017
- Start date: 01-02-2017
- End date: 04-02-2017
Title: Innovación Social en el ámbito de la Inserción Laboral
Co-author: Vanessa Mato-Santiso, Marta Rey García, Nuria Calvo
- Year: 2016
- Conference: I Congreso Internacional "Innovación para el Cambio, Empleo e Inclusión
- Field: Internacional
- Place: Valencia [España]
- Year: 2016
- Start date: 01-12-2016
- End date: 01-12-2016
Title: Overview of case studies in Spain: commonalities and differences with the Social Services field. The case of work integration.
Co-author: Vanessa Mato-Santiso, Nuria Calvo, Marta Rey-García
- Year: 2016
- Conference: Social Innovation in Social Services Stakeholder Workshop
- Field: Internacional
- Place: Coruña, A [España]
- Year: 2016
- Start date: 23-06-2016
- End date: 23-06-2016
Title: Social Marketing for Social Innovation: The work integration plan of Spanish Red Cross as a case study
Co-author: Vanessa Mato-Santiso, Marta Rey García
- Year: 2015
- Conference: VII Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativo
- Field: Internacional
- Place: Jerez de la Frontera [España]
- Year: 2015
- Start date: 18-12-2015
- End date: 18-12-2015