Congresos académicos
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Title: Preferencias y necesidades de los consumidores
Co-author: Cristina Calvo Porral
- Year: 2023
- Conference: I Congreso Internacional de Consumo
- Field: Internacional
- Place: Santiago de Compostela [España]
- Year: 2023
- Start date: 30-11-2023
- End date: 01-12-2023
Title: Consumer behavior in the circular economy: An examination of the acceptance of recycled products
Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
- Year: 2023
- Conference: XXXIV Congreso Internacional de Marketing (AEMARK)
- Field: Internacional
- Place: Pozuelo de Alarcón [España]
- Year: 2023
- Start date: 06-09-2023
- End date: 08-09-2023
Title: The `Insta¿ effect on the intention to visit a destination: a case for conspicuous consumption?
Co-author: Ana Maria Soares, Beatriz Casais, Cristina Calvo-Porral
- Year: 2023
- Conference: GMC-Global Marketing Conference
- Field: Internacional
- Place: Seul [Corea del Sur]
- Year: 2023
- Start date: 20-07-2023
- End date: 22-07-2023
Title: The influence of celebrity endorsement on food purchase intention
Co-author: Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa González
- Year: 2022
- Conference: XXXIII International Marketing Conference Aemark
- Field: Internacional
- Place: Valencia [España]
- Year: 2022
- Start date: 07-09-2022
- End date: 09-09-2022
Title: The `insta¿ effect in the choice of a holiday destination: a case for conspicuous consumption?
Co-author: Ana Maria Soares, Cristina Calvo Porral, Beatriz Casais
- Year: 2022
- Conference: 1st International Workshop in Marketing
- Field: Internacional
- Place: Oporto [Portugal]
- Year: 2022
- Start date: 13-05-2022
- End date: 13-05-2022
Title: The influence of emotions on satisfaction and complaint behavior in hedonic and utilitarian services
Co-author: Cristina Calvo Porral, Luis-Miguel Otero-Prada
- Year: 2021
- Conference: XXXIV Congreso Internacional Economía Aplicada (ASEPELT)
- Field: Internacional
- Place: Baeza [España]
- Year: 2021
- Start date: 06-10-2021
- End date: 09-10-2021
Title: The positive asymmetry of emotions experienced in service consumption
Co-author: Cristina Calvo Porral, Luis-Miguel Otero-Prada
- Year: 2021
- Conference: XXXII Congreso Internacional de Marketing-AEMARK
- Field: Internacional
- Place: Baeza [España]
- Year: 2021
- Start date: 08-09-2021
- End date: 10-09-2021
Title: Profiling shopping mall customers in times of hardship
Co-author: Cristina Calvo Porral, Jean-Pierre Lévy Mangin
- Year: 2021
- Conference: XXXII Congreso Internacional de Marketing-AEMARK
- Field: Internacional
- Place: Baeza [España]
- Year: 2021
- Start date: 08-09-2021
- End date: 10-09-2021
Title: ¿¡Dona sangre!: Una propuesta de Aprendizaje-Servicio para la docencia universitaria en Marketing
Co-author: Cristina Calvo-Porral
- Year: 2021
- Conference: XI Congreso Iberoamericano de Docencia Universitaria
- Field: Internacional
- Place: Santa Cruz de Tenerife [España]
- Year: 2021
- Start date: 27-01-2021
- End date: 29-01-2021
Title: E-learning en la educación superior: herramientas para la docencia universitaria en un contexto de confinamiento
Co-author: Cristina Calvo-Porral, Nieto-Mengotti, Manuel
- Year: 2021
- Conference: XI Congreso Iberoamericano de Docencia Universitaria
- Field: Internacional
- Place: Santa Cruz de Tenerife [España]
- Year: 2021
- Start date: 27-01-2021
- End date: 29-01-2021
Title: Propuesta ApS para la docencia en Marketing: desarrollo de una campaña de comunicación para la donación de sangre
Co-author: Cristina Calvo Porral
- Year: 2020
- Conference: V Congreso Virtual Internacional de Educación, Innovación y TIC
- Field: Internacional
- Place: Alicante/Alacant [España]
- Year: 2020
- Start date: 10-12-2020
- End date: 11-12-2020
Title: Markstrat: Una propuesta de gamificación en la docencia universitaria de Marketing
Co-author: Cristina Calvo Porral
- Year: 2020
- Conference: V Congreso Virtual Internacional de Educación, Innovación y TIC
- Field: Internacional
- Place: Alicante/Alacant [España]
- Year: 2020
- Start date: 10-12-2020
- End date: 11-12-2020
Title: La simulacion virtual como metodología innovadora en la docencia universitaria: Una experiencia de gamificación
Co-author: Nieto-Mengotti, Manuel, Cristina Calvo Porral
- Year: 2020
- Conference: XII Jornadas de Docencia en Economia
- Field: Nacional
- Place: Ourense [España]
- Year: 2020
- Start date: 17-09-2020
- End date: 18-09-2020
Title: Las plataformas tecnológicas como herramienta docente en Economía: Análisis de la aceptación de Moodle
Co-author: Cristina Calvo Porral, Nieto-Mengotti, Manuel
- Year: 2020
- Conference: XII Jornadas de Docencia en Economia
- Field: Nacional
- Place: Ourense [España]
- Year: 2020
- Start date: 17-09-2020
- End date: 18-09-2020
Title: Una propuesta de docencia universitaria en Economia mediante aprendizaje por proyectos
Co-author: Cristina Calvo Porral, Nieto-Mengotti, Manuel
- Year: 2020
- Conference: XII Jornadas de Docencia en Economia
- Field: Nacional
- Place: Ourense [España]
- Year: 2020
- Start date: 17-09-2020
- End date: 18-09-2020
Title: La satisfacción de los estudiantes universitarios con la plataforma Moodle como herramienta de enseñanza-aprendizaje
Co-author: Cristina Calvo Porral
- Year: 2020
- Conference: III Congreso Mundial de Educación. EDUCA 2020
- Field: Internacional
- Place: Santiago de Compostela [España]
- Year: 2020
- Start date: 27-02-2020
- End date: 29-02-2020
Title: An emotion-based typology of mobile service users
Co-author: Cristina Calvo Porral, Luis Otero Prada
- Year: 2020
- Conference: XXX Jornadas Luso-Españolas de Gestión Científica
- Field: Internacional
- Place: Bragança [Portugal]
- Year: 2020
- Start date: 05-02-2020
- End date: 08-02-2020
Title: Una propuesta de Aprendizaje por Proyectos (ApP) para la docencia universitaria de Marketing
Co-author: Cristina Calvo Porral
- Year: 2019
- Conference: IV Congreso Virtual Internacional de Educación, Innovación y TIC (EDUNOVATIC)
- Field: Internacional
- Place: Alicante/Alacant [España]
- Year: 2019
- Start date: 18-12-2019
- End date: 19-12-2019
Title: Aceptación de la plataforma Moodle por parte del alumnado universitario como herramienta de enseñanza-aprendizaje
Co-author: Cristina Calvo Porral
- Year: 2019
- Conference: IV Congreso Virtual Internacional de Educación, Innovación y TIC (EDUNOVATIC)
- Field: Internacional
- Place: Alicante/Alacant [España]
- Year: 2019
- Start date: 18-12-2019
- End date: 19-12-2019
Title: The influence of consumer involvement with ICTs in mobile service behavior
Co-author: Manuel Nieto Mengotti, Cristina Calvo Porral
- Year: 2019
- Conference: XXIX Jornadas Hispano-Lusas de Gestion Científica
- Field: Internacional
- Place: Osuna [España]
- Year: 2019
- Start date: 30-01-2019
- End date: 04-02-2019
Title: The role of generational cohort in technology behavior: Comparing Millennials and Generation X
Co-author: Cristina Calvo-Porral, Rogelio Pesqueira Sanchez
- Year: 2018
- Conference: XXX Congreso Internacional de Marketing-AEMARK
- Field: Internacional
- Place: Barcelona [España]
- Year: 2018
- Start date: 05-09-2018
- End date: 07-09-2018
Title: A clustered-based segmentation of specialty food retail customers: From "cherry-pickers" to "foodies"
Co-author: Cristina Calvo Porral, Jean-Pierre Lévy Mangin
- Year: 2018
- Conference: XXX Congreso Internacional de Marketing-AEMARK
- Field: Internacional
- Place: Barcelona [España]
- Year: 2018
- Start date: 05-09-2018
- End date: 07-09-2018
Title: Food consumption elicited emotions: Does involvement play a moderating role?
Co-author: Cristina Calvo-Porral, Agustin Ruiz Vega, Jean-Pierre Lévy Mangin
- Year: 2018
- Conference: XXVIII Jornadas Luso Españolas de Gestión Científica
- Field: Internacional
- Place: Guarda [Portugal]
- Year: 2018
- Start date: 07-02-2018
- End date: 10-02-2018
Title: Profiling beer consumer segments: An approach through a clustered-based analysis
Co-author: Cristina Calvo-Porral, Javier Orosa González
- Year: 2018
- Conference: XXVIII Jornadas Luso Españolas de Gestión Científica
- Field: Internacional
- Place: Guarda [Portugal]
- Year: 2018
- Start date: 07-02-2018
- End date: 10-02-2018
Title: Examining the role of product involvement in consumption elicited emotions
Co-author: Cristina Calvo-Porral, Agustin Ruiz Vega, Jean-Pierre Lévy Mangin
- Year: 2017
- Conference: XXIX Congreso Internacional de Marketing (AEMARK)
- Field: Internacional
- Place: Sevilla [España]
- Year: 2017
- Start date: 06-09-2017
- End date: 08-09-2017
Title: A typlogy categorization of millennials in their technology behavior
Co-author: Cristina Calvo-Porral, Rogelio Pesqueira Sanchez, José Andrés Faiña Medín
- Year: 2017
- Conference: XXIX Congreso Internacional de Marketing (AEMARK)
- Field: Internacional
- Place: Sevilla [España]
- Year: 2017
- Start date: 06-09-2017
- End date: 08-09-2017
Title: Would you trust de "DIA" tomato sauce?: The role of consumer trust on purchasing food store brands
Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
- Year: 2016
- Conference: XXVIII Congreso Nacional de Marketing AEMARK
- Field: Nacional
- Place: León [España]
- Year: 2016
- Start date: 07-09-2016
- End date: 09-09-2016
Title: Specialty Retailing: Examining the influence of Shopping Frequency
Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
- Year: 2016
- Conference: XXVIII Congreso Nacional de Marketing AEMARK
- Field: Nacional
- Place: León [España]
- Year: 2016
- Start date: 07-09-2016
- End date: 09-09-2016
Title: Interaction between involvement and product consumption emotions in the spanish wine market
Co-author: Agustin Ruiz Vega, Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
- Year: 2016
- Conference: XXVI Congreso ACEDE
- Field: Internacional
- Place: Vigo [España]
- Year: 2016
- Start date: 26-06-2016
- End date: 28-06-2016
Title: Factors influencing customer satisfaction and loyalty towards mobile communication services in a mature market: Evidence from the Spanish case
Co-author: Cristina Calvo-Porral, José Andrés Faiña Medín, Manuel Nieto Mengotti
- Year: 2015
- Conference: 15th International Conference on Technology, Policy and Innovation (ICTPI)
- Field: Internacional
- Place: Milton Keynes [Reino Unido]
- Year: 2015
- Start date: 17-06-2015
- End date: 19-06-2015
Title: Private Label Brands: Measuring the role of image, loyalty and manufacturer identification
Co-author: Cristina Calvo-Porral, Mark Lang
- Year: 2015
- Conference: XXVI Congreso Nacional de Marketing- AEMARK
- Field: Nacional
- Place: Elche/Elx [España]
- Year: 2015
- Start date: 09-05-2015
- End date: 09-07-2015
Title: What's up in smartphone services?: Analysis of switching costs, customer satisfaction and loyalty in the Spanish market
Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
- Year: 2015
- Conference: XXVI Congreso Nacional de Marketing- AEMARK
- Field: Nacional
- Place: Elche/Elx [España]
- Year: 2015
- Start date: 09-05-2015
- End date: 09-07-2015
Title: ¿Qué hace creíbles a los medios de comunicación?: Análisis desde su valor de marca
Co-author: Cristina Calvo-Porral, Valentín Martínez Fernández, Oscar Juanatey Boga
- Year: 2015
- Conference: XXV Jornadas Hispano-lusas de Gestión Científica
- Field: Internacional
- Place: Ourense [España]
- Year: 2015
- Start date: 02-05-2015
- End date: 02-06-2015
Title: Relational, Functional benefits and Customer Value in Large Retailing: A Cross-Format comparative analysis
Co-author: Cristina Calvo-Porral, José Andrés Faiña Medín, Paulino Montes-Solla
- Year: 2014
- Conference: International Food Marketing Research Symposium
- Field: Internacional
- Place: Aarhus [Dinamarca]
- Year: 2014
- Start date: 19-06-2014
- End date: 20-06-2014
Title: Local Brands and Local Heroes: Evidence from consumers' evaluations in the Spanish Beer Market
Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
- Year: 2014
- Conference: XXV Congreso Nacional de Marketing- AEMARK
- Field: Nacional
- Place: Barcelona [España]
- Year: 2014
- Start date: 09-06-2014
- End date: 09-08-2014
Title: Costes de cambio, satisfacción y lealtad en el sector servicios: una aproximación al sector de la comunicación móvil
Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
- Year: 2014
- Conference: XXIV Jornadas hispanolusas de gestión cientifica
- Field: Internacional
- Place: Ourense [España]
- Year: 2014
- Start date: 06-02-2014
- End date: 08-02-2014
Title: Inclusión de los estudiantes universitarios con discapacidad en entornos normalizados: la importancia de las actitudes de los compañeros
Co-author: Isabel Novo-Corti, María Barreiro Gen, Laura Varela-Candamio, María Ramíl, Cristina Calvo Porral, Jesús Miguel Muñoz Cantero, Vieites Ponte, Carlos
- Year: 2013
- Conference: VIII Jornadas Científicas Internacionales de Investigación sobre Discapacidad
- Field: Nacional
- Place: Salamanca [España]
- Year: 2013
- Start date: 03-02-2013
- End date: 03-04-2013
Title: Deseos de participación en organismos de apoyo a la discapacidad entre los estudiantes universitarios de ciencias de la educación: el caso de la Universidad de A Coruña
Co-author: Isabel Novo-Corti, Cristina Calvo-Porral, Miguel Muñoz -Cantero
- Year: 2012
- Conference: ICSD - International Congress on Social Diversity
- Field: Internacional
- Place: Santiago de Compostela [España]
- Year: 2012
- Start date: 04-12-2012
- End date: 05-12-2012
Title: Dimensions of Brand Equity in the Beverage Sector: an approach to the beer market
Co-author: Cristina Calvo-Porral, Isabel Novo-Corti
- Year: 2012
- Conference: International Conference on Applied Business & Economics (ICABE 2012)
- Field: Internacional
- Place: Nicosia [Chipre]
- Year: 2012
- Start date: 11-10-2012
- End date: 13-10-2012
Title: Aproach to the Brand Equity in the beer market: Analysis of a domestic and an imported brand
Co-author: Cristina Calvo-Porral, Paulino Montes-Solla
- Year: 2012
- Conference: International Conference on Applied Business & Economics (ICABE 2012)
- Field: Internacional
- Place: Nicosia [Chipre]
- Year: 2012
- Start date: 11-10-2012
- End date: 13-10-2012
Title: Design and Brand Image as sources of Equity in International Fashion Markets
Co-author: D. Calvo Dopico, Cristina Calvo-Porral
- Year: 2012
- Conference: XXIII Congreso Nacional de Marketing- AEMARK
- Field: Nacional
- Place: Castellón de la Plana/Castelló de la Plana [España]
- Year: 2012
- Start date: 09-02-2012
- End date: 09-03-2012
Title: Estrategia de Internacionalización de la marca de moda Carolina Herrera: ¿Lujo democrático o máxima exclusividad?
Co-author: Cristina Calvo-Porral, D. Calvo Dopico
- Year: 2012
- Conference: XXII Jornadas Luso Espanholas de Gestao Científica
- Field: Internacional
- Place: Vila Real [Portugal]
- Year: 2012
- Start date: 01-02-2012
- End date: 03-02-2012
Title: Análisis de los valores y actitudes de los jóvenes universitarios hacia la discapacidad
Co-author: Isabel Novo-Corti, Jesús Miguel Muñoz Cantero, Cristina Calvo Porral
- Year: 2012
- Conference: XXII Jornadas Luso-Espanholas de Gestao Científica
- Field: Internacional
- Place: Vila Real [Portugal]
- Year: 2012
- Start date: 01-02-2012
- End date: 03-02-2012
Title: Fashion Brand Carolina Herrera Internationalization Strategy: A Democratic Luxury?
Co-author: Cristina Calvo-Porral
- Year: 2011
- Conference: International Conference on Applied Business & Economics . ICABE 2011
- Field: Internacional
- Place: Atenas [Grecia]
- Year: 2011
- Start date: 29-09-2011
- End date: 01-10-2011
Title: Fashion and Textile Sector Internationalization: Production and Subcontracting Strategies in a World Liberalization basis
Co-author: Cristina Calvo-Porral
- Year: 2011
- Conference: International Conference on Applied Business & Economics . ICABE 2011
- Field: Internacional
- Place: Atenas [Grecia]
- Year: 2011
- Start date: 29-09-2011
- End date: 01-10-2011
Title: Fashion Brand Carolina Herrera Internationalization strategy: Democratic Luxury o Maximum Exclusiveness?
Co-author: Cristina Calvo Porral, D. Calvo Dopico
- Year: 2011
- Conference: International Conference on Applied Business & Economics - ICABE 2011
- Field: Internacional
- Place: Piraeus [Grecia]
- Year: 2011
- Start date: 29-09-2011
- End date: 01-10-2011
Title: Design and Brand as sources of Diferentiation in International Textile-Clothing and Fashion Markets
Co-author: D. Calvo Dopico, Cristina Calvo-Porral
- Year: 2011
- Conference: 7th Global Brand Conference of the Academy of Marketing
- Field: Internacional
- Place: Oxford [Reino Unido]
- Year: 2011
- Start date: 04-05-2011
- End date: 04-07-2011
Title: Design and Brand Image: Sources of Equity and Differentiation in International Fashion Markets
Co-author: D. Calvo Dopico, Cristina Calvo Porral
- Year: 2011
- Conference: 7th Global Brand Conference of the Academy of Marketing
- Field: Internacional
- Place: Oxford [Reino Unido]
- Year: 2011
- Start date: 04-05-2011
- End date: 04-07-2011
Title: Análisis de la cadena de valor del sector textil-confección y fuentes de diferenciación en los mercados internacionales de Moda
Co-author: D. Calvo Dopico, Cristina Calvo Porral
- Year: 2010
- Conference: XXII Congreso Nacional de Marketing - AEMARK
- Field: Nacional
- Place: Oviedo [España]
- Year: 2010
- Start date: 22-09-2010
- End date: 24-09-2010
Title: Competitive Strategy and Branding in International Fashion Markets: Analysis of the Galician Textile-clothing SMEs
Co-author: D. Calvo Dopico, Cristina Calvo-Porral
- Year: 2010
- Conference: International Conference on Applied Business & Economics (ICABE-2010)
- Field: Internacional
- Place: Coruña, A [España]
- Year: 2010
- Start date: 09-09-2010
- End date: 11-09-2010
Title: Design and Brand Image: Sources of Equity and Differentiation in International Fashion Markets
Co-author: Cristina Calvo-Porral, D. Calvo Dopico
- Year: 2010
- Conference: International Conference on Applied Business & Economics (ICABE-2010)
- Field: Internacional
- Place: Coruña, A [España]
- Year: 2010
- Start date: 09-09-2010
- End date: 11-09-2010
Title: Branding, positioning and competitive strategy in international Fashion Markets: the role of Intangible assets
Co-author: Cristina Calvo-Porral, D. Calvo Dopico
- Year: 2010
- Conference: 6th International Conference of the Academy of Marketing
- Field: Internacional
- Place: Barcelona [España]
- Year: 2010
- Start date: 04-09-2010
- End date: 04-11-2010
Title: Estrategias de Internacionalización de la Producción y localización en el sector Textil y de la Confección en el contexto de la UE: análisis del caso gallego.
Co-author: Cristina Calvo-Porral, D. Calvo Dopico
- Year: 2010
- Conference: XX Jornadas hispano-lusas de gestión Cientifica
- Field: Internacional
- Place: Setubal [Portugal]
- Year: 2010
- Start date: 02-04-2010
- End date: 02-05-2010
Title: Estrategias de internacionalización de producción en el sector textil y de la confección en el contexto de la UE: Análisis del caso Gallego
Co-author: D. Calvo Dopico, Cristina Calvo Porral
- Year: 2009
- Conference: XIX Congreso Hispano-Luso de Gestión Científica
- Field: Internacional
- Place: Sevilla [España]
- Year: 2009
- Start date: 05-02-2009
- End date: 06-02-2009
Title: Estrategias en la producción y distribución de las PYMES del sector textil confección gallego ante la liberación del mercado
Co-author: D. Calvo Dopico, Cristina Calvo Porral
- Year: 2008
- Conference: XXII Reunión Anual de la Asociación Española de Economía Aplicada (ASEPELT)
- Field: Nacional
- Place: Barcelona [España]
- Year: 2008
- Start date: 18-06-2008
- End date: 20-06-2008
Title: Capacidad de producción y marcas. Importancia en la comercialización de vinos de calidad
Co-author: D. Calvo Dopico, Félix Blázquez-Lozano, Cristina Calvo Porral
- Year: 2008
- Conference: XVIII Luso-Spanish Conference on Management
- Field: Internacional
- Place: Porto [Portugal]
- Year: 2008
- Start date: 07-02-2008
- End date: 08-02-2008
Title: El sector textil confección gallego ante la liberalización del mercado: Análisis Estrátegico y perspectivas futuras
Co-author: D. Calvo Dopico, Cristina Calvo Porral
- Year: 2008
- Conference: XVIII Luso-Spanish Conference on Management
- Field: Internacional
- Place: Porto [Portugal]
- Year: 2008
- Start date: 07-02-2008
- End date: 08-02-2008
Title: El sector textil-confección gallego ante la liberalización del mercado: Análisis estratégico y perspectivas futuras
Co-author: D. Calvo Dopico, Cristina Calvo Porral, Félix Blázquez-Lozano, Laurentino Bello Acebrón
- Year: 2007
- Conference: XXI Reunión Anual ASEPELT 2007
- Field: Nacional
- Place: Valladolid [España]
- Year: 2007
- Start date: 20-06-2007
- End date: 23-06-2007
Title: Importancia de la notoriedad, calidad percibida e imagen en el mercado vitivinicola
Co-author: D. Calvo Dopico, Félix Blázquez-Lozano, Cristina Calvo Porral
- Year: 2007
- Conference: XXI Reunión Anual ASEPELT 2007
- Field: Nacional
- Place: Valladolid [España]
- Year: 2007
- Start date: 20-06-2007
- End date: 23-06-2007