Capítulos de libro

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Title: Ambient encounters in retail "discounters": How store environment drives customer satisfaction

Co-author: Cristina Calvo Porral

  • Year: 2020
  • Title of the book: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
  • Publisher: IGI Global

Title: Creating Value From Garbage: A Marketing and Circular Economy Strategy for Sustainability

Co-author: Cristina Calvo Porral

  • Year: 2020
  • Title of the book: Dynamic Strategic Thinking for Improved Competitiveness and Performance
  • Publisher: IGI Global

Title: Marketing Challenges in Economic Downturns: From the Lipstick to the Smoothie-Bar Effect

Co-author: Cristina Calvo Porral

  • Year: 2020
  • Title of the book: Progress in Economics Research
  • Publisher: Nova Science Publishers Inc.

Title: A barnacle-flavored beer?: Consumer acceptance of flamboyant tastes in the brewery industry

Co-author: Cristina Calvo Porral

  • Year: 2020
  • Title of the book: Case Studies on the Beer Sector (Series: Consumer Science and Marketing Strategies)
  • Publisher: ELSEVIER

Title: The Role of Marketing in Reducing Climate Change: An approach to the Sustainable Marketing Orientation

Co-author: Cristina Calvo Porral

  • Year: 2019
  • Title of the book: Global Development & Climate Change
  • Publisher: SPRINGER

Title: Profiling Beer consumers for Brewery Management

Co-author: Cristina Calvo Porral

  • Year: 2019
  • Title of the book: Profiling Beer consumers for Brewery Management. Vol 1: Production & Management of Beverages
  • Publisher: ELSEVIER

Title: Profiling Mobile Service Customers in the Spanish Market

Co-author: Cristina Calvo Porral

  • Year: 2019
  • Title of the book: Impact of Mobile Services on Business Development and E-Commerce
  • Publisher: IGI GLOBAL

Title: Is the Economic Crisis Changing Marketing Strategies?: From Offering What Customers Need to Offering What Customers can Afford

Co-author: Cristina Calvo-Porral

  • Year: 2016
  • Title of the book: Economic Crises: Risk Factors, Management Practices and Social Impacts
  • Publisher: Nova Science Publishers

Title: Food for thougth: the food waste global issue

Co-author: Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Mª Magdalena Rodríguez-Fernández

  • Year: 2015
  • Title of the book: Experiencias en la modelización de la toma de decisiones en la salud humana, medio ambiente y desarrollo humano
  • Publisher: Universidad de Granada

Title: Neuroeconomics and Neuromarketing: What¿s up in Neuroscience?

Co-author: Valentín-Alejandro Martínez-Fernández, Oscar Juanatey Boga, Cristina Calvo Porral

  • Year: 2014
  • Title of the book: Social Neurocommunication: Applying the findings from Neursciences and Network Theory to the Science and Communication Industr
  • Publisher: Media XXI. Formalpress LDA

Title: What's up in Neuroscience?: Review and update of relationships among Neuroscience, Marketing and Economics

Co-author: Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga, Cristina Calvo-Porral

  • Year: 2014
  • Title of the book: Social Neurocommunication: Applying the findings from Neursciences and Network Theory to the Science and Communication Industr
  • Publisher: Media XXI. Formalpress LDA