Capítulos de libro
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Title: Ambient encounters in retail "discounters": How store environment drives customer satisfaction
Co-author: Cristina Calvo Porral
- Year: 2020
- Title of the book: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
- Publisher: IGI Global
Title: Creating Value From Garbage: A Marketing and Circular Economy Strategy for Sustainability
Co-author: Cristina Calvo Porral
- Year: 2020
- Title of the book: Dynamic Strategic Thinking for Improved Competitiveness and Performance
- Publisher: IGI Global
Title: Marketing Challenges in Economic Downturns: From the Lipstick to the Smoothie-Bar Effect
Co-author: Cristina Calvo Porral
- Year: 2020
- Title of the book: Progress in Economics Research
- Publisher: Nova Science Publishers Inc.
Title: A barnacle-flavored beer?: Consumer acceptance of flamboyant tastes in the brewery industry
Co-author: Cristina Calvo Porral
- Year: 2020
- Title of the book: Case Studies on the Beer Sector (Series: Consumer Science and Marketing Strategies)
- Publisher: ELSEVIER
Title: The Role of Marketing in Reducing Climate Change: An approach to the Sustainable Marketing Orientation
Co-author: Cristina Calvo Porral
- Year: 2019
- Title of the book: Global Development & Climate Change
- Publisher: SPRINGER
Title: Profiling Beer consumers for Brewery Management
Co-author: Cristina Calvo Porral
- Year: 2019
- Title of the book: Profiling Beer consumers for Brewery Management. Vol 1: Production & Management of Beverages
- Publisher: ELSEVIER
Title: Profiling Mobile Service Customers in the Spanish Market
Co-author: Cristina Calvo Porral
- Year: 2019
- Title of the book: Impact of Mobile Services on Business Development and E-Commerce
- Publisher: IGI GLOBAL
Title: Is the Economic Crisis Changing Marketing Strategies?: From Offering What Customers Need to Offering What Customers can Afford
Co-author: Cristina Calvo-Porral
- Year: 2016
- Title of the book: Economic Crises: Risk Factors, Management Practices and Social Impacts
- Publisher: Nova Science Publishers
Title: Food for thougth: the food waste global issue
Co-author: Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Mª Magdalena Rodríguez-Fernández
- Year: 2015
- Title of the book: Experiencias en la modelización de la toma de decisiones en la salud humana, medio ambiente y desarrollo humano
- Publisher: Universidad de Granada
Title: Neuroeconomics and Neuromarketing: What¿s up in Neuroscience?
Co-author: Valentín-Alejandro Martínez-Fernández, Oscar Juanatey Boga, Cristina Calvo Porral
- Year: 2014
- Title of the book: Social Neurocommunication: Applying the findings from Neursciences and Network Theory to the Science and Communication Industr
- Publisher: Media XXI. Formalpress LDA
Title: What's up in Neuroscience?: Review and update of relationships among Neuroscience, Marketing and Economics
Co-author: Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga, Cristina Calvo-Porral
- Year: 2014
- Title of the book: Social Neurocommunication: Applying the findings from Neursciences and Network Theory to the Science and Communication Industr
- Publisher: Media XXI. Formalpress LDA