Artículos académicos

Title: Sensory Perception and Willingness to Pay for a Local Ancient Pear Variety: Evidence from In-Store Experiments in Italy

Co-author: Sergio Rivaroli, Massimiliano Calvia, Roberta Spadoni, Stefano Tartarini, Roberto Gregori, Cristina Calvo Porral, Maurizio Canavari

Title: The influence of social media celebrity endorsement on beer and wine purchase behaviour

Co-author: Cristina Calvo Porral, Sergio Rivaroli, Jose Javier Orosa Gonzalez

Title: Barriers to online second-hand purchase behaviour

Co-author: Cristina Calvo-Porral, Jose Javier Orosa Gonzalez, Nuria Viejo-Fernández

Title: Using Food Choice Questionnaire to explain Millennials¿ attitudes towards craft beer

Co-author: Sergio Rivaroli, Cristina Calvo Porral, Roberta Spadoni

Title: Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping

Co-author: Cristina Calvo-Porral, Jean Pierre Lévy Mangin

Title: The influence of celebrity endorsement on food consumption behavior

Co-author: Cristina Calvo Porral, Sergio Rivaroli, Jose Javier Orosa Gonzalez

Title: The emotional influence on satisfaction and complaint behavior in hedonic and utilitarian services

Co-author: Cristina Calvo Porral, Luis-Miguel Otero-Prada

Title: The asymmetric emotional associations to beverages: An approach through the Theory of Positive Asymmetry

Co-author: Cristina Calvo Porral, Sergio Rivaroli, Jose Javier Orosa Gonzalez

Title: A profile of mobile service users in a mature market: from "uninvolved pragmatics" to "potential switchers"

Co-author: Cristina Calvo Porral, Luis Otero Prada

Title: An emotion-based segmentation of bank service customers

Co-author: Cristina Calvo Porral, Jean - Pierre Levy Mangin

Title: Generational differences in technology behaviour: Comparing Millennials and Generation X

Co-author: Cristina Calvo Porral, Rogelio Pesqueira Sanchez

Title: An emotion-based typology of wine consumers

Co-author: Cristina Calvo Porral, Jean-Pierre Lévy Mangin, Agustin Ruiz Vega

Title: How consumer involvement influences beer flavour preferences

Co-author: Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa González

Title: The Circular Economy Business Model: Examining consumers' acceptance of recycled goods

Co-author: Cristina Calvo Porral, Jean-Pierre Lévy Mangin

Title: How consumer involvement influences consumption elicited emotions and satisfaction

Co-author: Cristina Calvo-Porral, Agustin Ruiz Vega, Jean-Pierre Lévy Mangin

Title: Situational factors in acoholic beverage consumption: Examining the influence of the place of consumption

Co-author: Cristina Calvo Porral, Jean-Pierre Lévy Mangin

Title: The moderating influence of involvement with ICTs in mobile services

Co-author: Cristina Calvo Porral, Manuel Nieto Mengotti

Title: La influencia de la confianza y satisfaccion del cliente en la intencion de uso de los servicios bancarios por internet: Un modelo estructural

Co-author: Jean-Pierre Lévy Mangin, Normand Bourgault, Cristina Calvo Porral, Mycalle Trudel

Title: Profiling shopping mall customers during hard times

Co-author: Cristina Calvo Porral, Jean-Pierre Lévy Mangin

Title: A Clustered-based Categorization of Millennials in their Technology Behavior

Co-author: Cristina Calvo Porral, Rogelio Pesqueira Sanchez, Faíña, Andrés

Title: The influence of consumer involvement in wine consumption-elicited emotions

Co-author: Cristina Calvo Porral, Agustin Ruiz Vega, Jean - Pierre Levy Mangin

Title: From "foodies" to "cherry-pickers": A clustered-based segmentation of specialty food retail customers

Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin

Title: A clustered-based segmentation of beer consumers: from "beer lovers" to "beer to fuddle"

Co-author: Cristina Calvo-Porral, Jose Javier Orosa Gonzalez, Félix Blázquez-Lozano

Title: Store Brands' Purchase Intention: Examining the Role of Perceived Quality

Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin

Title: Examining the Influence of Products' Quality Perception in Specialty Retailing

Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin

Title: Exploring Technology Satisfaction: An Approach through the Flow Experience

Co-author: Cristina Calvo-Porral, Andrés Faíña-Medín, Manuel Nieto-Mengotti

Title: Satisfaction and Switching intention in Mobile Services: comparing Lock-in and Free contracts in the Spanish market

Co-author: Cristina Calvo-Porral, Andrés Faíña-Medín, Manuel Nieto-Mengotti

Title: Specialty Food Retailing: Examining the role of Products' Perceived Quality

Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin

Title: Specialty Food Retailing: the role of Purchase Frequency and determinants of Customer Satisfaction and Loyalty

Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin

Title: Is the Economic Crisis changing Marketing strategies?: Evidence from the food industry

Co-author: Cristina Calvo-Porral, John L. Stanton, Jean-Pierre Lévy Mangin

Title: The influence of switching costs and satisfaction on loyalty toward smartphone service providers

Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin

Title: Can Marketing help in tackling Food Waste?: Proposals in Developed Countries

Co-author: Cristina Calvo-Porral, José Andrés Faiña Medín, Chema Losada Lopez

Title: Relational, Functional Benefits and Customer Value in Large Retailing: A Cross-Format Comparative Analysis

Co-author: Cristina Calvo Porral, José Andrés Faiña Medín, Paulino Montes-Solla

Title: Does manufacturer matter?: The influence of manufacturer Signature on store brands' loyalty and purchase intention

Co-author: Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga

Title: Food Private Label Brands: the role of consumer Trust on Loyalty and Purchase intention

Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin

Title: Measuring the Influence of Customer-Based Store Brand Equity in the Purchase Intention

Co-author: Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Oscar Juanatey Boga, Jean-Pierre Lévy Mangin

Title: Does Store Image and Price Perception matter to Store Brand Equity?

Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin

Title: Private Labels: The role of Manufacturer Identification, Brand Loyalty and Image on Purchase intention

Co-author: Cristina Calvo-Porral, Mark Lang

Title: Global Brands or Local Heroes?: Evidence from the Spanish Beer Market

Co-author: Cristina Calvo-Porral, Jean Pierre Lévy Mangin

Title: ¿Moda exclusiva o moda democratica?: análisis del valor de marca en el mercado español

Co-author: Cristina Calvo-Porral, Jean Pierre Lévy Mangin

Title: Private Label Brands: Mayor Perspective of two customer-based brand equity models

Co-author: Jean-Pierre Lévy Mangin, Cristina Calvo Porral

Title: The moderating role of Risk, Security and Trust applied to the TAM model in the offer of Banking Financial Services in Canada

Co-author: Jean Pierre Lévy Mangin, Normand Bourgault, Cristina Calvo-Porral, Olivier Mesly, Issam Telahigue, Mycalle Trudel

Title: Private Label Brands: Major Perspective of two Customer-Based Brand Equity Models

Co-author: Cristina Calvo-Porral, Jean Pierre Lévy Mangin

Title: Credibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor

Co-author: Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga

Title: Mass Communication Media Credibility: An approach from the Credible Brand Model

Co-author: Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Oscar Juanatey Boga

Title: Estudio exploratorio de los factores de atracción de centros comerciales: una aproximación al consumidor español

Co-author: Cristina Calvo-Porral, D. Calvo Dopico

Title: Drivers of Value in the Beer Market: Comparing and imported and a national brand

Co-author: Cristina Calvo-Porral, Paulino Montes-Solla

Title: What matters to Store Brand Equity?: An approach to Spanish Large Retailing in a Downturn context

Co-author: Cristina Calvo-Porral, Valentín Martínez Fernández, Oscar Juanatey Boga, Jean Pierre Lévy Mangin

Title: Análisis de dos modelos de ecuaciones estructurales alternativos para medir la intencion de compra

Co-author: Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Oscar Juanatey Boga

Title: Domestic or Imported Beer Brands?: Analysis and Assessment of Brand Equity in the Spanish Market

Co-author: Cristina Calvo-Porral, Jean Pierre Lévy Mangin, Normand Bourgault

Title: Determinants of Store Brand's Success: A Cross-Store Format Comparative Analysis

Co-author: Cristina Calvo-Porral, Jean Pierre Lévy Mangin

Title: Brewing the Recipe for Beer Brand Equity

Co-author: Cristina Calvo-Porral, Normand Bourgault, D. Calvo Dopico

Title: Perceived quality in higher education: an empirical study

Co-author: Cristina Calvo-Porral, Jean-Pierre Lévy Mangin, Isabel Novo-Corti

Title: Mahou y Coronita: análisis comparado del valor de marca para el consumidor español

Co-author: Cristina Calvo Porral, Paulino Montes-Solla

Title: Sources of Equity in Fashion Markets

Co-author: D. Calvo Dopico, Cristina Calvo-Porral

Title: Analysis of attitudes towards disability among university students: a focus on the theory of reasoned action

Co-author: Cristina Calvo Porral, Jesús Miguel Muñoz Cantero, María Isabel Novo Corti

Title: Analysis of Value Chain and Sources of Differentiation in International Fashion Markets

Co-author: D. Calvo Dopico, Cristina Calvo Porral

Title: Carolina Herrera Internationalization Strategy: Democratic Luxury or Maximum Exclusiveness?

Co-author: Cristina Calvo-Porral, D. Calvo Dopico